Shane Cassells
Head of Product Go To Market Strategy, App Ads, EMEA at Google Strategist | Leader | Public Speaker | Trainer | Manager
- Role
- Head of Product Go to Market Strategy, App Ads, Emea at Google
- Location
- London, GB
- LinkedIn followers
- 500 followers
Experience
Head of Product Go to Market Strategy, App Ads, Emea
Nov 2024 — Present · London, GB
Education
Fitzwilliam Institute, Dublin
Diploma in Digital Marketing and Advertising
2007 — 2008
European Film College
Certificate
2002 — 2003
University College Dublin
MA
1998 — 1999
University College Dublin
BA
1994 — 1998
Skills
- Google Website Optimizer
- Google Analytics Individual Qualification
- Google Adwords
- Ppc
- Online Advertising
- Mobile Advertising
- Cross-Device Conversion Optimisation
- Sem
- Mobile Website Design
- CRO
- Mobile Website Usability
- Website Usability
- Search
- Website Analysis
- Google Analytics
- Tablet Website Usability
- Conversion Optimization
- Search Advertising
- Web Analytics
- Mobile Marketing
- Cross-Device Usability
- Usability
- Display Advertising
- Affiliate Marketing
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