Shane Carroll
Experienced Omnichannel Marketer and Commerce Leader in Brand Development of Consumer Packaged Goods (CPG) l Culture Champion l Remote-working Expert
- Role
- U s Shopper Marketing, Consumer Promotions, and Trade Customization Lead, Haircare at Kenvue
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Shane Carroll
Accomplished senior marketing executive with 22+ years driving commercial growth for…
Experience
U s Shopper Marketing, Consumer Promotions, and Trade Customization Lead, Haircare
May 2023 — Present · Denver, CO, US
Serve as the lead architect of U.S. shopper marketing strategy, translating global brand direction into localized plans that deliver impact across all major mass, club, drug, and grocery U.S. retailers and retail channels.Partner cross-functionally with Category Management, Sales, and Customer Strategy teams to align on category growth drivers, accelerate POS velocity, and secure incremental opportunities at shelf.Direct U.S. adaptation and execution of global shopper assets, ensuring retailer-specific strategies are consistent with global objectives while resonating with U.S. shoppers.Oversee consumer promotions and promotional packaging innovation, leveraging insights and competitive intelligence to build conversion, share, and repeat engagement in a low-loyalty, price-sensitive category.Act as the central link between global leadership and U.S. retail execution, ensuring cohesive strategy, flawless delivery, and measurable sales impact across the omni-channel landscape.
Education
The University of Georgia
Bachelor’s Degree
2000 — 2002
Skills
- Media Buying
- Digital Strategy
- Creative Strategy
- Sponsorship
- Interactive Marketing
- Mobile Marketing
- Field Marketing
- Outdoor Advertising
- Digital Marketing
- Relationship Marketing
- Direct Marketing
- Creative Direction
- Media Planning
- Advertising
- Brand Awareness
- Social Media Marketing
- Direct Mail
- Brand Management
- Media Strategy
- Marketing Strategy
- Marketing Communications
- Digital Media
- Integrated Marketing
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