Shane Balcik
Senior Director Sales Strategy
- Role
- Senior Sales Director at Instinct
- Location
- Stroudsburg, PA, US
- LinkedIn followers
- 500 followers
About Shane Balcik
Experienced Sales Leader with a demonstrated history of working in CPG, both customer facing and internal operations / planning / customer marketing. Skilled in Budgeting, Customer Insight, Fast-Moving Consumer Goods (FMCG), Consumer Products, and Trade Marketing. Strong sales professional with a BS in Quantitative Business Analysis from Penn State University and a Master of Business Administration (MBA) from Robert Morris University.
Experience
Senior Sales Director
Jul 2025 — Present · US
Leading the internal Sales team for Instinct, a rapidly growing, innovative Pet food company focused on RAW“Nothing is fresher than Raw”
Education
Penn State University
BS
1986 — 1991
Robert Morris University
Master of Business Administration (MBA)
1994 — 1996
Skills
- Consumer Products
- Budgets
- Forecasting
- P&L Management
- Trade Marketing
- Fmcg
- Management
- Sales Operations
- Strategic Planning
- Customer Insight
- Shopper Marketing
- Sales Management
- Budgeting
- Competitive Analysis
- Analytics
- Cross-Functional Team Leadership
- Marketing Strategy
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