Sarah Handley
General Manager, Americas and Europe @Tourism New Zealand
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WORK HISTORY
General Manager, Americas and Europe @Tourism New Zealand
Los Angeles, CA, US
Lead Tourism New Zealand\'s commercial efforts across the Americas and Europe, promoting New Zealand as a premier travel destination. Responsible for market strategy development and delivering growth across the region. Manage a large, geographically dispersed team, thriving in a fast-paced, dynamic environment.
EDUCATION
University of Auckland
BCom, Marketing
SKILLS
ABOUT SARAH HANDLEY
Passionate about building successful global consumer brands. Entrepreneurial thinker that enjoys solving complex business issues. Extensive experience leading cross-functional teams and developing future leaders for deployment across the organization. I am a collaborative business leader that turns key consumer insights into actionable brand strategies that deliver business results. As a marketer with a deep understanding of global markets I have leveraged this to develop integrated and innovative go-to-market programs that delight consumers and drive engagement. I am a firm believer in the significance of strong relationships, based on trust, respect and collaboration. As a result, I have been successful at building strong relationships with internal leaders and senior level entertainment, business and agency partners. My background has taken me from small fast-paced teams to large and globally-focused organizations, and I’ve adapted to thrive in each environment. I’ve learned that while understanding the big picture is important, there are times when we need to roll up our sleeves to help the team get it done! Along my journey I\'ve obtained a wealth of experience across entertainment, technology, gaming and toys, as well as a desire to never stop learning and challenging myself. Originally from NZ, I have a unique perspective on global marketing….and a great sense of humor! Areas of Marketing Expertise include: Global Brand Management * Marketing Strategy * Global Business Leadership * Digital Strategy * Brand Engagement * Social Media and Influencer Strategy * Go-To-Market Strategy * Positioning and Messaging * B2C * Content and Creative Development * Franchise Development * Team Leadership and Development * Stakeholder Engagement * Partnership Management * Research, Insights & Market Analysis * Business Storytelling * Consumer Products * Travel * Tourism
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