Shanda Boyett
Head of Marketing at Covenir (a unit of Vencora, Constellation Software Inc.) the P&C industry’s leading BPO partner
- Role
- Head of Marketing at Covenir
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Shanda Boyett
Innovative marketing and branding executive with more than 15 years of GTM experience driving strategies to help brands connect with both the head and heart of their customers. I’m that someone who blends creativity with analytics to solve unique brand challenges.I\'m known for launching unknown brands in new categories, turning around brand perception challenges, and defining data-driven campaign strategies that optimize conversions, LTV and CAC, making me well-suited for growth-mode companies of all sizes. Passionate about AI, innovation, and amazing customer experiences.
Experience
Head of Marketing
Oct 2024 — Present
Executive leader responsible for brand, product and demand generation.
Skills
- Product Marketing
- Integrated Marketing
- Strategic Partnerships
- Segmentation
- Mergers & Acquisitions
- Leadership
- Lead Generation
- Customer Acquisition
- Competitive Analysis
- Marketing
- Start-Ups
- Creative Direction
- Innovation
- Social Media
- Pricing
- Market Research
- Product Development
- Team Leadership
- Awesomeness
- SEO
- Business Development
- Go-to-Market Strategy
- Digital Marketing
- Management
- Crm
- Online Marketing
- Analytics
- Business Strategy
- Strategy
- E-Commerce
- Direct Marketing
- Process Improvement
- Brand Management
- Cross-Functional Team Leadership
- Customer Insight
- Marketing Strategy
- Marketing Research
- B2b Marketing Strategy
- Product Management
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