Shan Bates-Bundick

About Shan Bates-Bundick

Expert in marketing and communications with proven global experience to create and…

Experience

1. Marketing and Communications Consultant

   Shan Bates, Llc

   Nov 2014 — Present · Las Vegas, NV, US

   Partnering with non‐profit organizations, small businesses, and corporations to expand their impact within the community through strong external marketing plans, new business development initiatives, and proven content strategies. Clients have included Brown & Brown Insurance, Greenberg Traurig, the Ivan Sher Group, Vegas Chamber, Make-A-Wish of Southern Nevada, Maier Gutierrez & Associates, and UNLV\'s Executive MBA program.• Provide marketing-developed leads through business development and sales enablement tools, including successful initiatives to reach lapsed customers, generate brand awareness and credibility, and target new clients.• Develop new brands, starting with concise value proposition and differentiation in the marketplace. In 2018 alone, created three new brands from scratch, with deliverables including brand strategy, marketing plan, website development, and launch within both traditional and digital channels. • Act as outsourced marketing department, quickly understanding clients’ service-model businesses. Can add senior layer to existing teams or serve as full team for ongoing marketing communications. Bring expertise to craft campaigns, full content strategy and editorial calendar, and creative collateral. Client saw 130% channel growth on Instagram to increase brand awareness and expand brand footprint.

Education

• Baylor University

  BBA, Marketing

  1996 — 2000

Skills

• New Business Development
• Energy Conservation
• Project Planning
• Energy Efficiency
• Business Planning
• Teamwork
• Strategic Planning
• Product Management
• Strategy
• Program Management
• Marketing Management
• Strategic Partnerships
• Strategic Communications
• Public Relations
• Internal Communications
• Press Releases
• Business Strategy
• Change Management
• Marketing
• Cross-Functional Team Leadership
• Team Building
• Marketing Strategy
• Social Media Marketing
• Event Planning
• Coaching
• Green Building
• Social Media
• Writing
• Sustainability
• Leadership
• Sales Management
• Business Development
• Product Launch
• Event Management
• Sales
• Project Management
• Public Speaking
• Energy Management
• Marketing Communications