Shana Marie Willis
Director of Sales and Marketing @Right At Home Englewood Florida
Signup · Get unlimited contacts
WORK HISTORY
Director of Sales and Marketing @Right At Home Englewood Florida
Englewood, FL, US
As the Director of Sales and Marketing for a leading home care agency, I oversee strategic planning and execution of all sales and marketing initiatives to drive growth, enhance brand visibility, and strengthen community relationships. I work closely with referral sources, healthcare professionals, and families to ensure seniors receive compassionate, high-quality care at home.Key Responsibilities:*Develop and implement marketing campaigns to promote home care services *Build & maintain strong referral relationships with hospitals, physicians, case managers & the alike* Identify growth opportunities through market research and outreach strategies *Lead community engagement efforts, sponsorships, and events to raise awareness *Collaborate with the care team to ensure alignment between client needs and service delivery *Manage and mentor the Community Liaison to ensure consistent messaging and outreach effectiveness *Monitor sales performance metrics and adjust strategies to meet company goals
EDUCATION
Pittsfield High School
Diploma, College/University Preparatory and Advanced High School/Secondary Diploma Program
Western Mass AHEC/ Department of Public Health
Community Health Worker/ Patient Navigator/Risk Reduction Educator, Clinical/Medical Social Work
Massachusetts College of Liberal Arts
Bachelor of Arts (B.A.), Psychology
Smith College
Community Care Transitions Coach, Geriatric Care Management
SKILLS
ABOUT SHANA MARIE WILLIS
Shana Marie Willis, a native of Western Massachusetts, is a proud military wife, Certified Key Spouse, and devoted mother to two teenage sons. Now rooted in Southwest Florida for the past decade, she has become a recognized and passionate advocate for veterans, military families, seniors and other individuals in need.For the past four years, Shana has served as the Business Development Manager for Right at Home – Englewood, where she brings together her expertise in care coordination, client advocacy, and marketing to support seniors and families in navigating healthcare and home care services. Her work is driven by a deep compassion and a strong belief in community support.In addition to her professional role, Shana is the Co-Founder, CEO, Treasurer, and Secretary of Helping Hearts for Heroes Corp, a nonprofit organization dedicated to serving veterans and their families. Through this organization, she channels her personal and professional experience into meaningful programs, resources, and support systems that address the unique challenges veterans and their dependents face.Shana holds a Bachelor of Arts in Psychology and Business Management and brings a well-rounded background in human services, geriatric care, care management, and sales. She is a Certified Community Health Worker, Patient Navigator, Certified Senior Care Partner, Care Transitions Coach, and Dementia Live Coach.Beyond her professional and advocacy work, Shana has a vibrant personal life. She is passionate about animals, photography, art, music, and sports, and gives back to her community as a dedicated youth sports coach. Her ability to balance leadership, service, and creativity makes her a powerful force for change and compassion in every role she takes on.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.