Shana Raines

About Shana Raines

I am a Client Services executive with 15+ years of experience building and scaling high‑performing agency teams to lead complex global healthcare, biotechnology, and pharmaceutical initiatives through operational excellence and trusted client partnerships.I’ve architected and launched category‑defining brands worldwide, including first‑to‑market biosimilars, global animal health innovations, and executive oversight of integrated media strategies supporting mRNA therapeutics and vaccines during a period of unprecedented industry transformation.My expertise spans the full marketing lifecycle, from global launch and post‑launch growth strategies to commercial optimization in highly regulated environments. I’m known for translating strategic vision into disciplined execution that delivers measurable business impact, particularly where scrutiny is high and the margin for error is thin.I’m a proven leader in building and scaling agency teams and operating models, driving double‑digit revenue growth through service expansion, monetization of internal capabilities, and strategic partnerships. I’ve quadrupled revenue across top client portfolios and led agency transformations that improved margins, efficiency, and performance while aligning cross‑functional teams and elevating client outcomes.As SVP of Client Services at Underscore Marketing, my mandate is clear: ensure precision strategy becomes accountable performance. In high-stakes categories such as rare disease and specialty pharma, I align media, messaging, analytics, and activation to operate in lockstep, partnering closely with senior commercial and brand leadership to anticipate risk, optimize investment decisions, and remove operational friction. Clients trust me to champion their priorities and hold teams accountable to outcomes.Beyond my commercial impact, I’ve been recognized as an industry leader, including a Magnanimous Mentor nomination from Top Women in Media & Ad Tech.I am a vocal advocate for advancing women in leadership, fostering inclusive workplace cultures, and destigmatizing mental health in professional environments. With a servant leadership style, I build and retain high-performing teams through inclusive leadership, strong internal promotion, and long-term engagement.

Experience

1. SVP Client Services

   Underscore Marketing

   Jan 2026 — Present

Education

• University of Missouri-Columbia

  Bachelor’s Degree, Psychology - Human Development & Family Studies

  1997 — 2000

Skills

• Creative Strategy
• Marketing Communications
• Online Marketing
• Management
• Email Marketing
• Direct Mail
• Social Media Marketing
• Creative Direction
• Online Advertising
• Advertising
• Interactive Strategy
• Digital Marketing
• Relationship Marketing
• Social Networking
• Brand Awareness
• Multi-Channel Marketing
• Brand Development
• Web Project Management
• Interactive Marketing Strategy
• Direct Marketing
• Interactive Advertising
• Digital Strategy
• Brand Management
• Marketing Strategy
• Digital Media
• Strategy
• Interactive Marketing
• Account Management
• Web Analytics
• Integrated Marketing
• Mobile Marketing
• Crm
• Social Media
• Marketing