Shana Nelson
Executive Director @Villas Of Holly Brook
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WORK HISTORY
Executive Director @Villas Of Holly Brook
Washington, IL, US
Focus: Operations Leader | Customer Experience & Team Development | Strategic Problem Solver • Oversaw daily operations of a 48-bed memory care facility, managing all administrative functions while ensuring top-tier service quality and regulatory compliance.• Directed all Sales and Marketing initiatives, dedicating 4 hours daily to census building, referral cultivation, and retention strategies. Developed a comprehensive marketing plan now adopted at the corporate level.•Conducted market analysis and identified high-value referral sources to drive admissions growth and brand visibility.• Built and nurtured strong relationships with residents, families, staff, and community partners—translating into improved satisfaction, retention, and referrals.•Diagnosed operational inefficiencies in staffing, training, and orientation; implemented scalable solutions and programs with measurable impact.
EDUCATION
Hillsborough County School of Nursing
Practical Nursing, Nursing
Northern Illinois University
Bachelor of Arts - BA, Sociology of Health and Aging
ABOUT SHANA NELSON
With over 20 years of experience in healthcare sales and marketing, I specialize in…
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