Shana K.
Sr. Director, Athlete Engagement at DICK\'s Sporting Goods
- Role
- Sr Director, Athlete Engagement at DICK'S Sporting Goods
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Shana K.
Experienced Customer Experience, Data and Analytics ProfessionalSpecialties: Customer Experience, Data analytics, CRM, Customer Service, Customer Segmentation, Customer Insights, Marketing Channel Strategy and Execution
Experience
Sr Director, Athlete Engagement
Apr 2022 — Present
Lead all customer service operations, analytics and strategy for all DICK’S Sporting Goods brands- Manage cross functional customer experience improvements based on robust data analysis- Inform all athlete engagement analytics to create program strategies for ‘legendary service’ levels- Comprehensive program readouts directly to the executive leadership- Develop and supervise the team roadmap with detailed financial return analysis for each priority- Implement new technology in partnership with the product teams to create a customer intelligence network across multiple sources of data- Own the Athlete Engagement P&L and manage multi-million-dollar vendor contracts
Education
Indiana University of Pennsylvania
Marketing, Business and Management
2007 — 2011
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