Shana Hale

About Shana Hale

Working at the intersection of art and science.

Experience

1. VP, Global Creative

   The Trade Desk

   Jan 2025 — Present · NY, US

   Founded and now lead the Global Creative and Brand function at The Trade Desk — built from the ground up pre-IPO into a multi-discipline in-house organization spanning Global Campaign Development, Brand Strategy, Design (Digital, Experiential, Editorial, and Commercial), Copywriting, Production & Studio, Creative Operations, and Agency Management. Operate as a senior cross-functional partner to company leadership, driving creative work that delivers measurable business impact at scale. Highlights include:• Drove +34% top-of-mind awareness (up 62% YoY) through the global 360° ‘Because Advertising Matters’ campaign — spanning CTV, digital audio, DOOH, display, and paid social, transcreated across 10+ languages.(Launched 2025)• Architected a comprehensive global brand identity — visual, voice, and motion — developed in partnership with a leading brand consultancy.• Led brand architecture overhaul, redefining company mission, values, and pillars across the organization.• Spearheaded product launches for Solimar (achieving 100% adoption) and Kokai, along with all ongoing product branding and release programs.• Cultivated creative operations practice with comprehensive project management, global processes, brief structure, and asset managment.• Launched all corporate web properties, including thetradedesk.com (19M+ impressions in 2025) and thecurrent.com.• Developed visual identity and editorial design practice to help scale The Current.• Executed large-scale event activations at Cannes, DMEXCO, Possible, OMR, AWNY, and owned global events.• Produced creative and collateral for the 2016 IPO and roadshow.

Education

• Harvard Business School Online

  Certificate in Management Essentials

  2019 — 2019

• New York University

  Bachelor of Fine Arts, Photography and Imaging

Skills

• Print Production
• Capture One
• Retouching
• Graphic Design
• Sales Presentations
• Powerpoint
• Microsoft Excel
• Branding & Identity Marketing
• Photo Shoot Production
• Pre-Press
• Art Direction
• Newsletters
• Logo Design
• Web Design
• Adobe Creative Suite
• Advertising
• Html
• Magazines
• Mac Os X Tiger
• Invitations
• Image Manipulation
• Communication Design
• Keynote
• Adobe Digital Publishing Suite
• Event Design
• Publishing
• Digital Marketing
• Indesign
• Photography
• Brand Development
• Flash
• Typography
• Presentations
• Logos
• Dreamweaver
• Illustrator
• Social Media
• Photoshop
• Adobe Acrobat
• Brochures