Shana F.
Integrated Brand Strategist | Branding, Marketing, Research & Insights
- Role
- Strategy Director at Critical Mass
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Shana F.
Consumer Advocate. Complex Made Simple. Analytical + Creative. • Over 15 years of Digital Marketing and Branding Experience• Over 10 years as a Manager and Mentor• Intrapreneur & Educator – Created and launched an agency’s first internal professional education and mentorship programs• Specialties – Digital strategy, brand strategy (from start-ups to Fortune 500), audience and market research, media and website analytics, creative and media briefs, and finally, digital and social media – strategy, recommendations, and POVs• Industries – CPG, retail, e-commerce, restaurant, finance and telecom• Channel Experiences – Website, digital media (display, paid search, SEO, online video, etc.), social media, experiential, and broadcast
Experience
Strategy Director
Aug 2021 — Present · Dallas, TX, US
Education
The University of Texas at Austin
B.S., Advertising
Texas McCombs School of Business
Minor, Business Foundations
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