Shana Barnes
Senior Digital Communications Specialist @Ulster BOCES
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WORK HISTORY
Senior Digital Communications Specialist @Ulster BOCES
Develop, edit, and publish content across digital platforms including the district/school website, and social media channels-Create graphics, photography and other multimedia content to spotlight student achievements, staff stories, district initiatives and events-Draft press releases to share newsworthy updates with local media outlets and promote positive district and school stories-Maintain and update the district/school website: ensure accuracy, accessibility (ADA/web‑accessibility standards), mobile friendliness; work with school‑site liaisons for updates-Coordinate with school‑site staff (school administrators, building leaders, etc.) to support digital communications needs-Support district communications during urgent or crisis situations: rapidly draft digital messages in coordination with leadership-Support communications for families, staff and community-Maintain consistency in brand, tone and voice across all digital channels; adhere to district style/brand guides-Stay current on digital communications trends (social media, web design/UX, accessibility, etc.) and recommend tools and best practices for continuous improvement.
EDUCATION
Marist College
Master of Arts (MA)
State University of New York at Albany
Bachelor of Arts (B.A.)
SKILLS
ABOUT SHANA BARNES
Over ten years of professional experience in a variety of industries ranging from a…
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