Shana A. Hooks
SENIOR INTEGRATED MARKETING LEADER & POWERFUL STORYTELLER TO DEVELOP MARKETING STRATEGIES THAT DELIVER RESULTS
- Role
- Senior Director, Integrated Marketing at Tv One
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Shana A. Hooks
Leveraging in-depth integrated marketing experience, I own the activation process to bring marketing programs to life. As a trusted advisor and strategic business partner to lead the internal cross-function relationships with all divisions as well as the external client relationships with agency and client contacts. I demonstrate expertise to lead all client communication to ensure all client and agency contacts are up to date on program execution in real time. In addition, I possess a proven track record and success in generating and adhering to campaign production budgets and timelines. As an inspiring mentor, I lead a team of high performing marketing professionals in the execution of multi-platform marketing campaigns. Furthermore, I am adept to conduct weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel, and spend to optimize and increase response.
Experience
Senior Director, Integrated Marketing
Jan 2021 — Present
Education
Baruch College
BA
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