Shan McConnell
PROGRAMMATIC STRATEGIST Senior Account Executive at Spectrum Reach
- Role
- Senior Account Executive at Spectrum Reach
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Shan McConnell
Experienced Advertising Professional | Programmatic & Managed Service Specialist |…
Experience
Senior Account Executive
Apr 1998 — Present · Madison, WI, US
Develop local, regional and national business through direct outreach to existing and new clients in programmatic and managed service space. Maintain and build upon multi-million dollar client base with monthly, quarterly and annual budget goals. Create tailored advertising and marketing campaigns for clients to brand, promote sales initiatives and compete in their defined market(s). Campaigns I tailor often include CTV/OTT/Streaming and linear television schedules, SEM/Search, Online Video, Display, and Social strategies. I further draw from my broad advertising experience to also include recommendations in other media such as broadcast television, print, radio, website design, outdoor and direct mail. Creative development including high-concept, script-writing, talent procurement, video production/direction.
Education
University of Wisconsin-Madison
BA Journalism, Advertising & PR
1988 — 1991
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