Shan Lu

About Shan Lu

I’m Shan Lu(Sunny), I build AI-native products, growth systems, and market narratives…

Experience

1. Marketing & Product Strategist

   Stealth AI Startup

   Jan 2025 — Present · San Francisco, CA, US

   Led cross-functional efforts from 0 to 1 to design, brand, and launch an AI-powered learning platform for K–8 students, focused on gamified learning and emotional engagement-Conducted in-depth consumer and parent insights research (30+ user interviews, usability testing, behavioral segmentation) to uncover unmet needs and define product-market fit-Translated user insights into actionable feature roadmaps and UX recommendations, collaborating with product and engineering to develop companion-based learning experiences, customizable avatars, and curriculum-aligned modules-Designed and managed the platform’s content architecture across math, grammar, science, and history—structuring learning modes (Play, Learn, Practice, Challenge, Test), gamification mechanics, and AI tutor flows-Built and led the content operations pipeline, including quiz generation, lesson flow design, and UGC module scoping—ensuring scalable, high-quality, and engaging learning content-Developed and executed an integrated growth marketing strategy, including social media, influencer outreach, parent ambassador programs, and user community-building, resulting in early traction across top Bay Area private school audiences-Crafted compelling brand storytelling and GTM positioning, blending playful character narratives with serious academic credibility to drive user trust and emotional connection-Recruited and mentored a team of interns across content production, research, and community marketing, creating onboarding systems and structured workflows.Core Skills:Consumer Insights · EdTech Product Strategy · UX Research · Learning Content Design · Gamification · AI Companion Systems · Brand Development · GTM Strategy · Community Building · Social Media Marketing · Curriculum Alignment

Education

• Northwestern University

  Master's degree, integrated marketing communication

• Santa Clara University Leavey School of Business

  Bachelor of Science - BS, Marketing

• Santa Clara University

  Marketing

• Northwestern University

  Master of Science - MS, Integrated Marketing Communication

• Hangzhou High School

  High School Diploma