Shamsher Singh

Managing Director @Rudra Agro Fresh Pvt Ltd

Shimla, IN

Rudra Agro Fresh Pvt. Ltd, is an agro-marketing company with focus on fresh produce supply chain and marketing it under the brand “ FarmDirect “. The company has multi location procurement and packaging centres across Himachal, with prime focus on Fresh Fruits, Exotic Vegetables and Organic produce- Strategized and Implemented business plan for successfully launch of farmdirect brand- Key role in formulating the complete supply chain from identifying site location, setting up thecollections centres, packaging units, government license & approvals, coordination with NHB/NHM for subsidy grants, selection and procurement of machinery for the plant- Responsible for developing and successfully implementing direct farm sourcing, by identifying and motivating team of farmers/growers to grow company specific produce. The collection and selling strategy has resulted in 20% increase in gross margins for the farmers and the company- Organized and improved wholesale distribution channels across India, by adapting new innovative strategies such as “futures” – selling in advance before the harvest- Introduced “Hydroponics & Green House Cultivation “ to farmers with an buy back arrangement/ contract farming- Strategized and Implemented direct sale counter in Delhi NCR as a pilot project, by involving street vendors, small F&V retailers as strategic partners to promote farmdirect brand- Setup systems to make each unit a Profit Centre- Developed a well integrated system for Pre and Post Sales Analysis of all units- Training and Motivating local small farmers, street vendors and small F&V retailers on USP’s for competitive business advantages and strategic partnership- Developing cold chain infrastructure though strategic partnerships.

DAV Collage, Dehra Dun

Bachelor of Arts (B.A.), Economics

St. Joseph's Academy, Dehra Dun

High School