Aaron Shams

Content Marketing Specialist @Arcadis

Toronto, ON, CA

I am responsible for driving the global social media strategy to meet business objectives and enhance audience engagement and brand awareness. Key responsibilities include- Developing and executing global social media strategy, ensuring alignment with company goals- Overseeing BAU content review, campaign content strategy, and performance tracking across multiple global channels- Leading employee advocacy training programs to boost brand awareness and positioning- Collaborating with regional marketing and creative teams to align content with broader business strategies- Monitoring industry trends and competitor activity to refine content approaches- Optimizing social media tools and analytics to improve reporting and decision-making.This role also includes my tenure at IBI Group (20••••23), which was later acquired by Arcadis.

North South University

Bachelor of Business Administration (BBA), Marketing

University of Windsor

Masters of Management