Shammara Lawrence
Multimedia Copywriter. Brand Storyteller. Content Strategist. Vogue Business Innovator.
- Role
- Senior Copywriter at thelab
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Shammara Lawrence
I’m Shammara Lawrence, a New York-based senior copywriter and content strategist who…
Experience
Senior Copywriter
May 2022 — Present · New York, NY, US
Spearhead copy for digital campaigns (ads, video and radio scripts, emails, etc), social media (paid and organic), and website landing pages for clients such as Sealy, Stearns & Foster, QDOBA Mexican Eats, and new DTC bedding brand Cammie.• Collaborate and create 360° marketing campaigns with my agency\'s senior team for new and beloved menu items at QDOBA Mexican Eats.• Write scripts and direct voice-over sessions with VO talent for advertisements featured on streaming services and YouTube. • Partner with UX and UI teams to ensure consistent brand messaging and user experience across Cammie\'s digital platforms, while leveraging A/B testing to optimize content performance.• Brainstorm and contribute copy for new business pitches.
Education
The High School of Fashion Industries
Fashion/Apparel Design
2008 — 2012
New York University
Communication and Media Studies
2012 — 2016
Skills
- Customer Service
- Email Marketing
- Online Marketing
- Fashion Design
- Fashion Writing
- Microsoft Office
- Teamwork
- Social Networking
- Social Media
- Wordpress
- Magazines
- Editing
- Editorial
- Photography
- Blogging
- Styling
- Photoshop
- Fashion
- Adobe Photoshop
- Writing
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