Shamini Martin

About Shamini Martin

I am a seasoned marketing leader with over 23 years’ experience in the technology space, I see myself as a realistic marketing leader as, in addition to marketing I have spent a few years of my career in business teams transitioning projects, bid management, solutioning and product marketing for Cloud, Cloud & Infrastructure Services, Cybersecurity, BPO, Data & Analytics Automation & Artificial Intelligence (AI).I am someone who likes to challenge the status quo to finding innovative ways and achieving better results. Mentoring and coaching high performing teams is one of my passions at the workplace as I believe that my success is determined by my teams’ success. I am currently VP Marketing at Trigent Software heading the marketing function that includes Branding, Business Marketing, Demand Generation, Corporate Marketing and internal communication at Trigent.Prior to Trigent I was the Global Marketing Head for CIS, Cybersecurity & BPO at Wipro. At Wipro, I have also headed marketing for Data, analytics and Artificial Intelligence, Automation (Wipro Holmes™) and CIO branding. As a business line marketing leader my primary charter is to create and execute marketing strategies and goals in alignment with business goals. An outcome driven marketing leader, I have extensive experience in running some solid lead gen and nurture campaigns and strong customer advocacy programs as well. Tactics like repositioning exercises, live / hybrid events, experiential marketing events, webinars, social media marketing, analyst relations, creative content, solution marketing, integrated account based marketing, integrated partner marketing are some of the key programs I have run successfully at Wipro.Prior to Wipro I spent close to 11 years in Cognizant Technology Solutions in 2 roles: Director Product Marketing and Associate Director Presales. My notable moments in Cognizant would include(i) Fast track promotions (5 levels in 10 years)ii) Joined as an individual contributor but quickly rose the ranks to be the head of operations for the presales function Single handedly managed bids worth $50 to $200M(iv) Setup the product marketing function from scratch and led a team of 15 product marketers and created and implemented a robust service portfolio management process I have a double Masters in USA and India. I graduated from Georgia College & State University with FULL scholarship majored in Management Information Systems (MIS) and also have and MBA (Marketing) from ITM Group of Institutions.

Experience

1. VP of Marketing

   Trigent Software Inc

   Oct 2022 — Present · Bengaluru, IN

Education

• Ethiraj College For Women

  Bachelor's degree, Corporate Secretaryship

  1995 — 1998

• Georgia College & State University

  Master's degree, Management Information Systems, General

• ITM Group of Institutions

  Master of Business Administration - MBA, Marketing

Skills

• Product Marketing
• Vendor Management
• IT Service Management
• Strategic Planning
• Pre-Sales
• Customer Relationship Management (Crm)
• Service Delivery
• Business Analysis
• Business Development
• Management
• Crm
• Itil
• Outsourcing
• Marketing Strategy
• Team Management
• Project Management
• Program Management
• IT Strategy