Shamima Begum
Head of Corporate and Enterprise Communications, Emea @Adobe
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WORK HISTORY
Head of Corporate and Enterprise Communications, Emea @Adobe
London, GB
Lead for Brand Reputation (Corporate, Public Affairs Comms, Brand Partnerships) and Enterprise Communications in EMEA. My team is responsible for bringing to life Adobe\'s leadership in AI and Agentic AI, corporate reputation management and reaching priority audiences (including C-Suite, Consumers, Policy Decision Makers and Digital Marketers). We also lead comms for Adobe’s flagshipsports partnerships (Premier League, Real Madrid and Adobe Women\'s FA Cup), Customer Advocacy and CSR efforts.
EDUCATION
Queen Mary University of London
Journalism and Contemporary History
ABOUT SHAMIMA BEGUM
An experienced communications leader with agency and in-house experience working across corporate, brand, product, executive, customer and employee communications. I’ve worked for some of the world\'s leading technology brands including Adobe, Oracle, Infosys, Dimension Data and Worldpay, creating and implementing pan-EMEA and local campaigns that deliver business impact.I’m curious and team-focused in my approach, and ferocious in my delivery. Storytelling is what I love most and authenticity is what sets me apart. I lead EMEA Corporate & Enterprise Communications at Adobe and am responsible for corporate reputation management, issues & crisis, policy & brand comms and thought leadership strategy. For the Adobe Women’s FA Cup partnership, I create our earned, owned, social and influencer strategy, partnering with our marketing team on initiatives that support fans, clubs and players through the power of creativity. For four years I was a trustee for the Taylor Bennett Foundation, a charity that trains and supports people from Black, Asian and minority ethnic groups find careers in communications. A firm believer that inclusivity delivers industry defining change, I\'m a passionate speaker on the topic.
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