Shamik Sadhu
Brand Manager - Bajaj Electricals | Infinity Learn | Welspun | Content & Communication | Social Media | Public Relations | Developing Brands and Partly Myself | Also, a Travel Photographer
- Role
- Brand Manager at Bajaj Electricals Ltd
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shamik Sadhu
I always believe that Branding is the MAGIC of science and art. Science has helped to…
Experience
Brand Manager
Jun 2023 — Present · Mumbai, IN
Brand Custodian for the Consumer Lighting Division:Lead strategy and execution of 360° marketing initiatives across ATL, BTL, and digital channels. I manage brand campaigns, product communication, and internal marketing, ensuring alignment with business goals.Key Highlights:1. Key role in Pan-India brand campaign “Built to Shine”, reaching 30M+ digitally2. Developed 150+ A+ product pages, boosting e-commerce visibility3. Oversaw end-to-end content strategy for website, social, and influencer marketing4. Created all marketing collateral – digital, print, retail, and internal communication5. Managed annual & quarterly MarCom budgets, ensuring cost-effective deliveryHighlights:1. Received PRIDE Award for outstanding performance in Q2 FY 23-242. Drove influencer campaigns generating 3M+ views on Instagram3. Executing BTS campaign garnering over 30 Mn views online and spanning over 50+ TV Channels
Education
International Indian School , Riyadh
High School, Science
1998 — 2011
Birla Institute of Technology, Mesra
Bachelor's degree, Mechanical Engineering
2011 — 2015
Symbiosis Centre For Management and Human Resource Development
Master of Business Administration - MBA, Marketing
2017 — 2019
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