Shameelah A.
Mi & Performance Manager (Global) @Robert Walters
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WORK HISTORY
Mi & Performance Manager (Global) @Robert Walters
Manchester, GB
Power BI Development: Build, maintain, and enhance Power BI data models based on predefined data structures. Data transform and data model as well as develop and maintain DAX calculations for measures and calculated columns. Ensuring seamless integration of a wide range of data sources, guaranteeing the reliability and accuracy of the data presented. • SQL Expertise: Write and optimize complex SQL queries for efficient data extraction and transformation. • Data Visualization: Create visually compelling reports that effectively communicate key business metrics. Translate complex data into meaningful insights to support informed decision-making across the organisation.• Collaboration & Communication: Translate business needs into technical specifications and manage the development backlog. Contribute to the Agile development process and ensure the production of high-quality technical documentation.• Data Governance: Contribute to Data Governance and Quality processes and frameworks within their BI excellence centre.• Monitoring: Achievements and performance against key metrics, reporting, analysis, forecasting, invoicing and compliance. • Data Cleanse: Extract validate and cleanse data through BI and Excel. • Excel: Create dashboards on Excel, data cleanse using VLookUP and also use power query.• Supporting the globalization of the sourcing project by aligning CRM sourcing capabilities across the US, APAC, and EMEA regions. This includes identifying and resolving issues within the CRM for each region by collaborating with various stakeholders and product owners.• Developing performance analysis reports across all three regions to track and improve key metrics.• Leading the end-to-end implementation of Power BI for the US, APAC, and EMEA, creating SLA and KPI dashboards to deliver critical insights and analysis to managers and directors.
EDUCATION
University of Bradford
Bachelor's degree, Psychology & Management (BA Hons)
SKILLS
ABOUT SHAMEELAH A.
Experienced Business Intelligence and Performance Analytics Specialist skilled in transforming complex data into actionable insights that drive strategic decision-making across diverse business units. Proficient in Power BI, Excel, SQL, and various BI tools, I develop and enhance data models, reports, and dashboards to support marketing, customer success, recruitment, finance, and more.With expertise in data transformation, data mapping, and DAX calculations, I create high-impact visuals and KPI dashboards that deliver clarity on metrics such as revenue, performance, and financial health. I am dedicated to ensuring data accuracy and quality through stringent governance and continuous data validation.In addition to technical reporting, I lead cross-functional projects, aligning CRM sourcing capabilities across global regions (US, APAC, EMEA) and developing performance reports that track and improve key metrics. My collaborative approach involves translating business needs into technical solutions, facilitating Agile workflows, and enhancing BI frameworks for reliable, data-driven growth.
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