Shameela Khan
PPC Technician at Hook Agency
- Role
- Ppc Technician at Hook Agency
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Shameela Khan
As a results-driven PPC Technician, I specialize in crafting strategic paid advertising campaigns that fuel business growth and amplify digital presence. With a strong foundation in Google Ads, performance tracking, and keyword strategy, I bring precision and creativity together to generate measurable impact for clients across industries. I’m passionate about the art and science of digital marketing—an ever-evolving space that challenges me to think analytically, test bold ideas, and continuously refine strategy for optimal performance. I completed my Masters of Science in Marketing from the University of Minnesota with the great guidance and help of Carlson Business School professors and amazing cohort. Beyond the metrics, I genuinely enjoy the human side of marketing: understanding audience behavior, connecting with clients\' goals, and collaborating with teams to turn goals into growth. Currently at Hook Agency, I thrive in fast-paced environments where getting shit done (yes, that is a core value at Hook!), adaptability, and data-informed decisions make the difference. It has truly been a great experience working with the PPC team and learning from each other everyday.
Experience
Ppc Technician
Oct 2024 — Present · Minneapolis, MN, US
Execute technical tasks on client Google Ads accounts to optimize campaign performance- Support PPC onboarding processes, ensuring smooth transitions for new and recurring clients- Collaborate with Lead PPC Strategist to learn and apply Hook’s proprietary Google Ads- Conduct quality control reviews on client accounts to maintain high standards and accuracy- Contribute to the preparation of client report briefs by gathering and organizing performance data- Review Account Manager briefings to stay informed on client goals and reporting needs- Manage and update content on client microsites to ensure accuracy and alignment with marketing strategies- Create strategy for new clients to ensure ad spend, location targeting, keyword research, and ad copy meet performance requirements
Education
University of Minnesota - Carlson School of Management
Master of Science - MS
2023 — 2024
University of Minnesota
Bachelor of Arts - BA
2019 — 2022
Korea University
Bachelor of Arts - BA
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