Shambhwi Sahay
Search Engine Optimization Specialist @Varun Digital Media
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WORK HISTORY
Search Engine Optimization Specialist @Varun Digital Media
Hyderabad, IN
Led projects from website designing, structure planning, and technical setup to full SEO execution for global clients.Conducted deep SEO implementation, including technical SEO audits, on-page and off-page optimization, Core Web Vitals improvement, and structured data (schema) integration.Successfully managed and executed SEO campaigns for SaaS, B2B, B2C, and e-commerce sectors across US, UK, Australia, & Canada.Performed advanced keyword research, content mapping, competitor analysis, and SERP gap identification to build scalable SEO strategies.Actively engaged in client communication, understanding their business goals, presenting SEO strategies, performance reports, and consulting on growth opportunities.Collaborated closely with content teams, designers, and developers to ensure seamless execution of multi-channel digital marketing strategies.Developed SEO content frameworks aligned with Semantic SEO principles, ensuring topical authority and context-rich optimization to boost organic search rankings.Optimized for rich snippets, featured snippets, and PAA (People Also Ask) opportunities, significantly improving CTR and brand visibility.Applied AI-driven SEO tools (Surfer SEO, ChatGPT) to enhance keyword clustering, content quality, and search intent alignment, achieving faster indexing and ranking improvements.Built and implemented successful link-building campaigns, acquiring high-authority backlinks and improving domain authority for multiple client websites.Monitored SEO KPIs (organic traffic, keyword rankings, bounce rate, conversions) using Google Analytics, Google Search Console, SEMrush, Ahrefs, and other performance tools.Delivered data-driven reports and actionable insights to clients, showcasing measurable improvements in traffic, leads, and revenue through SEO efforts.Proven track record of meeting and exceeding KPIs, including organic traffic growth, lead generation, conversion rates, and brand visibility for diverse projects.
EDUCATION
Jtm
Bachelor of Engineering - BE
NextLeap
Product Management
ABOUT SHAMBHWI SAHAY
SEO Specialist with 9+ years of experience driving organic growth across enterprise…
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