Shambavi Sivaramakrishnan

Global Editorial Board @Cdo Magazine

New York, NY, US

EMAILS

s••••••••@ab-inbev.com

MOBILE NUMBERS

+16•••••••90

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WORK HISTORY

Jul 2023 — Present

Global Editorial Board @Cdo Magazine

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EDUCATION

N/A

Sri Venkateswara College of Engineering, Anna University

Bachelors in Engineering, Electrical and Electronics

N/A

Simon Graduate School of Business, University of Rochester

MBA, Marketing, Brand Management, Pricing, and Competitive and Organizational Strategy

SKILLS

SasLanding Page OptimizationTeradataStrategyAnalysisMarketing StrategyCompetitive AnalysisSocial Media MarketingCampaign StrategyBudgetingAnalytical SkillsOptimizationMeasurementsBusiness DevelopmentDigital MarketingProject ManagementData AnalysisSegmentationMarket ResearchDigital StrategySocial MediaData MiningFashionMultivariate AnalysisConsumer InsightIntegrated MarketingMarketing Mix ModelingSpssRetailConsumer BehaviorMarketingBusiness AnalysisPredictive ModelingMarket AnalysisAnalyticsBusiness StrategyBusiness IntelligenceCustomer Relationship Management (Crm)Qualitative ResearchLeadership

ABOUT SHAMBAVI SIVARAMAKRISHNAN

Shambavi is a holistic leader with 12+ years of experience in marketing, analytics, and strategy. She has successfully led brand insights initiatives, enhancing brand power and equity, and developing a comprehensive understanding of consumer behavior, market trends, and competitor analysis. In her previous role as the head of the data and analytics group at Zx Ventures, a corporate venture capital firm, Shambavi provided invaluable guidance on venture performance, investment decisions, and portfolio health.In addition to her professional accomplishments, Shambavi has over 9 years of agency experience and has advised over 20+ clients across various sectors. With a cross-functional background, she excels in driving growth through data-driven marketing, strategic investing, and sound financial decision-making. Currently, Shambavi is the Global Director overseeing business intelligence for AB InBev. Her diverse experience and unique perspective foster organizational growth, innovation, and transformation. She holds a Bachelor\'s degree in Engineering and an M.B.A. from the University of Rochester\'s Simon Business School.Angel Investor, and Advisor to Startups Sectors served: CPG (Food & Beverage), Media & Entertainment, Travel & Hospitality, Retail, Logistics, Automotive, and Life SciencesTools: SAS, SPSS, R, Google Analytics, Core metrics, Tableau, Web trends, SQL, Teradata, Python, SFMC, Red Shift, ADF, Power BI, Neilsen, Kantar, IRI, Scentia, IPSOS

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