Shamal Kangane
Performance Marketing Specialist | 6+ Years Experience in Paid Search & Social | Full-Funnel Strategy, Budget Ownership & Growth Optimization
- Role
- Senior Associate - Paid Search & Social at IPG Mediabrands
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Shamal Kangane
I am a Performance Marketing professional with 6+ years of experience in the Digital Marketing & Advertising industry, managing data-driven campaigns that deliver measurable business growth. Currently working as a Senior Executive – Paid Search & Social at IPG Mediabrands, I lead full-funnel performance strategies across Google Ads, Meta, LinkedIn, Snapchat, Twitter, Pinterest, and Reddit with a focused approach to ROI-driven advertising, lead acquisition, and revenue acceleration.Previously, I enhanced my expertise through impactful roles with global corporate brands - Coherent Market Insights as a Social Media Advertising Specialist, Happenize (Dubai) as a Digital Marketing Account Executive, and ProductDossier Solutions (Pune) as a Digital Marketing Associate. Across these experiences, I have planned, analyzed, and scaled 360° performance programs that boosted brand visibility, nurtured audiences, and maximized conversions while improving ROAS and reducing CPL/CPA.I’m passionate about performance marketing because it blends strategy + creativity + data, pushing me to continuously experiment, optimize, and innovate. My mission is to build campaigns that don’t just look impressive in reports but create real business impact.Always open to connecting with professionals, brands, and marketers who share a passion for performance-driven digital growth. Let’s connect and exchange insights!
Experience
Senior Associate - Paid Search & Social
Apr 2024 — Present · Pune, IN
At IPG Mediabrands, I drive measurable business growth through full-funnel performance marketing with a primary focus on Paid Search and Paid Social. I plan, execute, and optimize campaigns across Google Ads, Meta, LinkedIn, Twitter, Snapchat, Pinterest, and Reddit — ensuring every media investment contributes to conversions and ROI.My role spans audience research, keyword planning, media buying, ad copy development, A/B testing, and real-time performance analysis. I consistently optimize campaigns to scale conversions, reduce CAC, and maximize overall media efficiency.I collaborate with cross-functional teams to align campaign strategies with brand and business goals, using data-backed insights to guide decision-making. Staying up-to-date with industry trends, algorithm changes, and platform innovations enables me to deliver modern and competitive paid media solutions.Key Responsibilities:Manage full-funnel Paid Search & Paid Social campaigns across Google Ads, Meta, LinkedIn, Twitter, Snapchat, Pinterest & RedditBuild targeting, bidding, creative, and optimization strategies to improve ROI, lead quality, and conversion volumeTrack KPIs and budgets, analyze performance data, and deliver actionable insights through structured reportingAdopt new trends, platform updates, and automation strategies to ensure cutting-edge campaign performance
Education
Marathwada Mitra Mandal's College of Commerce, Pune 04
Bachelor's degree, Computer Science
2016 — 2019
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