Shalu Gupta
Consumer & Market Insights | General Mills | Consumer Research | Qualitative & Quantitative | IP insights | Gen AI | Learning AI ML, Python, Prompt Engg
- Role
- Scientist Ii at General Mills
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Shalu Gupta
Graduate with about 9 years of experience as researcher with a demonstrated history of…
Experience
Scientist Ii
May 2021 — Present · Mumbai, IN
End to End consumer and market research projects using IPSOS Synthesio, Nielsen/NIQ, Euromonitor, Innova and Kantar.Spearheading AI-driven insights to automate data analysis and improve decision-making.Collaborating with cross-functional teams (Brand, R&D, Marketing) to translate insights into strategic product development.Projects include working consumer listening, competitive analysis, product and market review foe Big Bet launches and initiatives for General Mills and its subsidiaries
Education
West Bengal University of Technology, Kolkata
Bachelors of Technology
2012 — 2016
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