Shalu Gupta
Senior Consultant @Hiretek Solutions
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WORK HISTORY
Senior Consultant @Hiretek Solutions
Delhi, IN
EDUCATION
Goverment Girls Senior Secondary School
12th, CBSE
Govt. Polytechnic sonipat
Junior engineer, Computer Engineering
Indira Gandhi National Open University
Bachelor of Arts - BA, Business Administration and Management, General
ABOUT SHALU GUPTA
I work on building and scaling in-house products by combining product development strategy with strong market positioning and go-to-market execution.My role focuses on the complete product lifecycle — from identifying market opportunities and defining product direction to supporting development, crafting positioning, and driving product adoption through strategic marketing initiatives.Currently, I contribute to: Product ideation and development aligned with business vision Understanding customer problems and translating them into product features Competitive research and market analysis Product positioning and messaging strategy Go-To-Market planning and product launch execution Collaboration between product, marketing, and sales teamsIn addition, I have conceptualized and developed a Candidate Management System (CMS) along with successfully building and launching platforms such as Maveninfos.com, Hiretek.in, and Cap360.in, aligning product functionality with business objectives and operational scalability.I believe successful products are created when development decisions are guided by real customer insights and supported by clear market positioning.I am passionate about building meaningful in-house solutions that solve real problems and drive long-term growth.
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