Shalmali Patkar

About Shalmali Patkar

Shalmali is a B2B SAAS marketing leader with 10+ years of experience in driving demand generation, brand building, strategic partnerships, and revenue growth. As a founding team member at Bizongo, she built the marketing function from scratch, shaping the company’s journey from inception to a $980M valuation. Her expertise spans:1. Building and leading high-performing marketing teams from ground zero2. Demand generation & pipeline acceleration through ABM, outbound, and inbound marketing3. Sales enablement & content strategy to reduce conversion cycles and improve deal velocity4. Marketing automation & analytics, leveraging platforms like HubSpot for full-funnel visibility5. PR & executive branding, helping leadership scale their personal brands to 100K+ followers6. Strategic alliances & GTM partnerships to drive co-marketing and joint revenue growthShe believes marketing is about understanding the audience, educating them, and answering their needs through creativity, innovation, and storytelling—especially in a B2B setup. She is fascinated by how brands create personas that leave lasting impressions and is passionate about giving shape to such narratives.Beyond marketing, she is deeply invested in building culture and employee engagement. At Bizongo, she introduced initiatives like an in-house library and quirky team traditions (like Oatmeal Cookie Day!) to foster a workplace that’s as fun as it is high-performing.On a personal level, Shalmali is an orange and blue personality, leading with empathy, curiosity, and a love for experimentation. A dedicated reader, she firmly believes that books let us live a thousand lives, expanding our perspectives in ways nothing else can. A fitness enthusiast with a weakness for chocolate, she balances life between new experiences, creative pursuits, and a commitment to lifelong learning.Shalmali holds a B.Tech + M.Tech in Chemical Engineering from IIT Bombay and started her career at ITC before joining Bizongo.

Experience

1. Marketing Director

   Zycus

   Feb 2026 — Present · Bengaluru, IN

   Zycus, recognized by Gartner, Forrester and IDC as a leader in procurement technology, empowers teams to unlock deep value through its comprehensive Source-to-Pay (S2P) solutions. At the heart of our S2P solution is the Merlin AI Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes. The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non-compliant spending. For procurement teams, Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings, Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them, and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.With the flexibility and autonomy of Merlin AI agents, teams can seamlessly guide workflows or delegate routine tasks for autonomous execution. Uncover the full depth of value and achieve procurement excellence with Zycus\' AI-powered S2P solutions.I will be heading the US GTM charter at Zycus.

Education

• Indian Institute of Technology, Bombay

  UG, Chemical Engineering

  2009 — 2014

• Northwestern University - Kellogg School of Management

  Post Graduate Certification in Marketing Leadership Development, Marketing

Skills

• Simulations
• Microsoft Office
• Research
• Operations Management
• Production Planning
• Powerpoint
• Microsoft Excel
• Matlab
• Business Strategy
• Supply Chain Management
• Ansys
• Html
• C
• Programming
• Mathematica
• Aspen Plus
• Management
• Mathematical Modeling
• Scilab
• Ansys Fluent
• C++
• Chemical Engineering
• Comsol