Shalise Demott
- Role
- Vice President of Sales Northstar Meetings Group at Northstar Travel Group
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Shalise Demott
I lead strategic growth initiatives across digital, live event, and media portfolios…
Experience
Vice President of Sales Northstar Meetings Group
Aug 2011 — Present
Key member of the company’s executive leadership team accountable for creating bespoke programs and strategic partnerships to drive strong incremental revenue and new partnerships for the largest B2B marketing solutions provider in the travel industry. Lead and develop a sales team of eight sales representatives to generate annual revenue of over $XXMM in digital/data, event and print revenue for the meetings, incentive and sports division. Responsible for sales, marketing programs, event sales and sponsorship, strategy, future business planning, product development, forecasting and budgeting. Emphasis on identifying innovative strategies to grow top and bottom line profitability, through driving performance and accountability to ensure sustainable business results in a high-growth organization. Senior Leadership Engagement Cultivate and manage key industry partnerships with airlines, industry associations, and large hotel brands. Promote internal talent and model a positive sales culture resulting in Northstar Meetings Group being recognized as the industry leader. Work closely with key business units including operations, marketing, audience development, finance to ensure smooth operational process. Provide thought leadership and educate various internal stakeholders on market trends and opportunities for revenue growth in events and digital programs.* continued below *
Skills
- Digital Media
- Trade Shows
- Event Management
- Customer Service
- Budgeting
- Product Development
- Advertising Sales
- B2b
- Management
- Digital Marketing
- New Business Development
- Marketing Strategy
- Business Development
- Budgets
- Account Management
- Integrated Marketing
- Sales Process
- Sales
- Sales Management
- Leadership
- Contract Negotiation
- Solution Selling
- Marketing
- Sales Operations
- Online Advertising
- Salesforce.com
- Advertising
- Online Marketing
- Social Media Marketing
- Lead Generation
- Business-to-Business (B2b)
- Marketing Communications
- Email Marketing
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