Shalis Ammons

About Shalis Ammons

I am currently a Senior Product Marketing Manager at Labcorp. My responsibilities included managing and creating the marketing campaigns for the solid tumor tissue portfolio of Labcorp Oncology. I also assist with assisting with marketing and business development strategies, content creation, building brand awareness, developing marketing materials, performing search engine optimization functions on our website, presenting our service specifications externally, and conducting training sessions internally. I am also a graduate of the University of Nebraska Medical Center, where I received my Ph.D. in Genetics, Cell Biology, and Anatomy.

Experience

1. Senior Product Marketing Manager

   Labcorp

   Jun 2023 — Present

   Led the strategic marketing direction for Labcorp Oncology’s comprehensive genomic profiling (CGP) tissue and liquid biopsy portfolio, shaping integrated campaigns that strengthened market presence and accelerated adoption- Developed and executed differentiated campaign strategies in a highly competitive landscape, translating complex scientific innovation into compelling value propositions for health care providers, oncologists, pathologists and health‑system stakeholders- Partnered closely with core development teams to drive launch planning, define go‑to‑market strategies, and ensure successful commercialization of new product features and enhancements- Collaborated with regulatory and compliance teams to craft accurate, compliant messaging for the FDA‑authorized tumor profiling tissue and liquid biopsy kitted product, ensuring alignment across all customer‑facing materials- Optimized brand and campaign performance through rigorous market research, competitive analysis, and KPI‑driven insights, refining strategies to maximize engagement and conversion- Worked cross‑functionally with event, market access, lifecycle management, and creative teams to deliver cohesive customer experiences, impactful product launches, and high‑value customer appreciation initiatives- Led the development of high impact sales enablement tools, including literature, brochures, web content, training materials, and customer communications, to support adoption and field readiness- Recognized with the Oncology All Stars Award (2024) for exceptional contributions and leadership within the Oncology division.

Education

• Florida State University

  Bachelor of Science (B.S.), Biology/Biological Sciences, General

  2007 — 2011

• University of Nebraska Medical Center

  Doctor of Philosophy (Ph.D.), Genetics, Cell Biology and Anatomy

  2011 — 2016