Shalin Pei

About Shalin Pei

Design leader helping people navigate the information economy with clarity, confidence, and trust.My background is in psychology — how people think, make decisions, and form habits. I believe the best products start with a deep understanding of the human behavior we aim to shape. That belief has guided 15 years of work focused on helping people harness digital information so they can act with greater agency in an increasingly complex world.Beyond defining product experiences, this work often lives at the intersection of ethics, privacy, and political tension — forces I treat as core design constraints, not afterthoughts.I’m comfortable at the frontier, moving between user-first thinking and technical innovation. As a leader, I bring structure to ambiguity — shaping strategy, aligning teams, and building design organizations capable of navigating complexity with care.

Experience

1. Director of Product Design & Research, Base

   Coinbase

   Oct 2024 — Present

   Evolving a crypto wallet into an onchain superapp

Education

• UCLA

  BS, Psychobiology, Computing

  2002 — 2007

Skills

• Art Direction
• User Interface Design
• Xhtml
• Adobe Creative Suite
• Typography
• Web Development
• C++
• Jquery
• Css
• Mobile Devices
• User Interface
• Cascading Style Sheets (Css)
• Xml
• User Experience Design
• Flash
• Adobe Illustrator
• Social Media
• Adobe Photoshop
• Interaction Design
• Web Design
• Visual Design
• Microsoft Office
• User Experience
• Dreamweaver
• Illustrator
• Indesign
• Graphic Design
• After Effects
• Photoshop
• Information Architecture
• Creative Direction