Shalini Stansberry

About Shalini Stansberry

As a marketing professional and branding leader, I have driven growth and brand equity for Consumer Packaged Goods brands in Health & Beauty, Confections and Apparel. I excel at building emotional connections for brands with consumers by uncovering consumer insights and deploying them through marketing, product and shopper innovation. Areas of expertise:* Developing brand strategies for leading & challenger brands and new category extensions* Leading agency teams in the creation and execution of multifaceted marketing communication plans* Formulating product innovation roadmaps and managing product launches with cross-functional teams * Creating and executing global market development and expansion plans with regional teamsI have consistently met and surpassed business objectives, regardless of marketing challenge. Beyond results, I possess a truly global background, with experience working and studying on three continents-this has proven indispensable as I build and drive brands successfully across borders and cultures.SKILLS & COMPETENCIES US & Global Brand Management, Strategic Planning & Execution, Product Innovation, Integrated Marketing Programs, Communications Development, Market Expansion, Category Analysis, Competitive Analysis, Consumer Insights, Consumer Segmentation, Brand Positioning, Brand Architecture, Social Media, PR, TV Advertising, Print Advertising, Digital Advertising, Celebrity & Music Partnerships, Event Sponsorships, Market Research, P&L Responsibility, Budget Responsibility, Retailer Sell-in, Shopper Marketing, Developing Top Talent, Agency / Vendor Management, Cross-functional Teams, Securing Leadership Buy-In, Presentations & Training

Experience

1. Chief Member

   Chief

   Oct 2021 — Present

Education

• Concord College, England, UK

  A level, Physics, Chemistry, Math

• Wake Forest University, North Carolina, USA

  Bachelor of Science, Business & International Studies

• UCL

  Electrical and Electronic Engineering

• Raffles Girls Secondary School, Singapore

  GCSE O Level

Skills

• Consumer Products
• Brand Management
• Marketing Strategy
• Beauty Industry
• Shopper Marketing
• Cross-Functional Teams
• International Business
• Brand Positioning
• Consumer Segmentation
• Product Development
• Market Research
• International Marketing
• Integrated Marketing Programs
• Strategic Planning & Execution
• Business Development
• Budgets
• Social Media, PR
• Nielsen
• Fmcg
• Product Launch Events
• Writing
• Retailer Sell-in
• Celebrity, Music Partnerships
• Product Marketing
• Product Innovation
• Communications Development
• Branding Leader
• Global Management
• International Relations
• Integrated Marketing
• Brand Architecture
• P&L Management
• Securing Leadership Buy-in
• Strategic Brand Positioning
• Brand Equity
• Branding & Identity Marketing
• Market Expansion
• Presentations & Training
• Marketing Research
• Marketing