Shalini Sathapathy
Love to scale-up Food & Beverage brands and a believer in driving sustainability || Ex- RCPL, UNIBIC
- Role
- Innovation Commercialization Manager at PepsiCo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Shalini Sathapathy
Career Highlights:With 8 years of dynamic experience in marketing & category across FMCG companies, Shalini is currently driving innovation commercialization as the lead at PepsiCo India, focusing on the Foods portfolio for the Indian market. Experience & Expertise:She brings expertise in Foods marketing spanning across Dairy Beverages, Biscuits and Salty Snacks. In her previous role at RCPL, she has led the entry of RCPL into the Biscuits category through the launch of brand Maliban. Prior to that, she held the role of Marketing Manager at UNIBIC, responsible for driving the core & innovation of the entire portfolio. Shalini has experience in driving successful innovations- from idea conceptualization until launch. Some of the innovations she has handled include UNIBIC Snappers, UNIBIC Pop Crisp, Cavin\'s Milkshake extensions, etc. Apart from handling innovations & their commercialization, Shalini has expertise in re-positioning of brands, driving 360 degree campaigns and handling the P&L of brands.Her key strengths are stakeholder management, project management, handling data to derive impactful insights & a passionate/ pro-active approach to work. Beyond Work:Outside of the professional sphere, she an avid traveler who believes in slow & sustainable travel. Adventure activities like trekking and scuba diving are her go-to for seeking thrills and connecting with nature. She is also deeply passionate about literature and enjoy engaging in discussions about books, exploring different genres and authors.
Experience
Innovation Commercialization Manager
May 2024 — Present · Gurugram, IN
Education
ETASI Timpany Secondary School
High School
1999 — 2008
Andhra University
Bachelor’s Degree, Computer Engineering
2010 — 2014
Indian Institute of Management, Ranchi
Marketing, Analytics and Strategy
2014 — 2016
Skills
- Html
- Microsoft Office
- Mysql
- Windows
- C
- Marketing
- C++
- Marketing Strategy
- Databases
- Competitve Analysis
- Sql
- Linux
- Javascript
- Microsoft Word
- Team Leadership
- Market Research
- Powerpoint
- Microsoft Excel
- Marketing Management
- Management
- Business Strategy
- Customer Relationship Management (Crm)
- Java
- Teamwork
- Team Management
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