Shalini Rai
Market & Business Research | GTM Strategy | Competitive Intelligence | Sales Enablement @ BT Group
- Role
- Insight Professional at BT Group
- Location
- New Delhi, IN
- LinkedIn followers
- 500 followers
About Shalini Rai
I am currently working as an Insight Professional in the Market and Competitor Intelligence team. The various roles and opportunities that I have got until now helped me a lot to understand my interests and honing my skill set.
Experience
Insight Professional
Apr 2024 — Present
Leveraging AI tools and automation techniques to streamline research workflows, resulting in improvement in process efficiency and enhanced insight accuracy and relevance-Conducting in-depth secondary research to provide actionable insights on product strategies, and market positioning across BT Business and Consumer, with a focus on the UK & international markets-Authoring competitive benchmarking reports across telecom, cybersecurity & emerging tech sectors-Collaborating with UK stakeholders to align research with evolving business needs and strategy-Analyzing key financial KPIs to identify trends & supported dashboards to enhance strategic visibility-Delivering a variety of impactful deliverables including industry briefs, pitch decks, battlecards, newsletters, company profiles, and deep-dive strategic reports-Working across mobile, broadband & consumer electronics segments, developing sales performance decks and analyzing consumer sentiment and market trends using dataset from GfK and FDM-Assisting in managing the Insight Genie portal by supporting content migration, suggesting improvements for portal management, and contributing to user engagement and promotion strategies.
Education
Daisy Dales Senior Secondary School - India
12th, Non Medical
2015 — 2016
Guru Gobind Singh Indraprastha University
Bachelor of Technology - BTech, Electronics and Communications Engineering
2016 — 2020
Department of Management Studies, NSUT
Master of Business Administration - MBA, Business Analytics and Marketing
2020 — 2022
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