Shalini Singh

About Shalini Singh

I am currently working as a Search specialist at Google. Prior to this, I have worked as a Sales specialist in the Business Development Team of Amazon Advertising where my core responsibility revolved around:1. Managing a portfolio of 10+ brands across categories like large appliances, home, kitchen and sports.2. Help the brands grow and meet their business objectives by leveraging the suite of Amazon Ads products.3. Closing joint marketing plans with the brands, curating their Amazon marketing strategy for objectives like new launches, sustenance, capturing and retaining market share by closely working with internal and external stakeholders.4. Conduct monthly/quarterly/yearly reviews with the marketing and e comm teams of clients and help them stay ahead of curve via insights, current trends on platform and competitive benchmarking.I have completed my post graduate program in Strategic Marketing and Communications from MICA, Ahmedabad. Prior to that, I have a work experience of 20 Months as a Software Engineer in Ericsson India Global Services Pvt Ltd - a multinational company in the industry of information and communication technology.Apart from technical skills, my inclination is towards creative writing(poems, articles and short stories), open mic performances and creating topical memes. I also love delivering monologues, learning new languages and knowing about various Indian states. A huge fan of Gulzar and Rabindra Nath Tagore!

Experience

1. Youtube Specialist

   Google

   Jan 2026 — Present

Education

• Kalinga Institute of Industrial Technology

  Bachelor’s Degree, Electronics and Communications Engineering

  2012 — 2016

• MICA | The School of Ideas

  Master of Business Administration - MBA, Marketing

  2018 — 2020