Shalini Shivakumar
Customer Service Assistant @Primark
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WORK HISTORY
Customer Service Assistant @Primark
Birmingham, GB
Delivered high-quality service in a fast-paced retail café, ensuring customer satisfaction and adapting to UK hospitality standards during peak hoursSupported Primark’s themed brand campaigns (e.g, Twitch/Hawaiian), enhancing the in-store experience through costume engagement and immersive visual themesCollaborated on cross-promotional initiatives with the retail team, driving customer interaction and boosting product sales through integrated café-retail displays
EDUCATION
Sankalpa Integrated PU college
Pre University, Science
JSS SCIENCE AND TECHNOLOGY UNIVERSITY
Bachelor of Engineering - BE, Biotechnology
Birmingham City University
Fashion Management , Fashion/Apparel Design
ABOUT SHALINI SHIVAKUMAR
people reached. 150+ projects delivered. 6+ years creating content that works. I\'m a Campaign & Content Executive with hands-on experience across social media, art direction, fashion, and film — working across India, the UK, and China. At Kidvento, I led content production for 150+ projects across art, music, dance, and yoga — streamlining workflows across cinematographers, editors, and QC teams to cut production delays by 85%. That work reached students across India and Dubai. At Revolution Gymnastics Cafe, I launched 3 seasonal beverage campaigns from scratch — concept, branding, photography, pricing, and promotion — driving a 25–30% uplift in daily orders. I\'ve also art-directed a Kannada short film, Dhvantam, now streaming on Amazon Prime — managing the complete visual identity, costume narrative, and set design across a 2-year production. At Birmingham City University, I won the Outstanding Marketing Plan award, served as Course Representative, and was Lead Photographer — while completing my MA in Fashion Management. What I bring to a team: → Content strategy and campaign execution across Instagram, TikTok, and YouTube → Short-form video production — CapCut, DaVinci Resolve → Art direction, fashion styling, and visual storytelling → Influencer coordination, B2B client management, and brand strategy → Tracking performance via Meta Business Suite, YouTube Analytics, TikTok Creator Studio Open to Content Creator, Social Media, and Campaign roles — UK, India, remote, or international. s••••••••@gmail.com | shalinishivakumar.my.canva.site
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