Shalini Saha

About Shalini Saha

I am an innovative and sales-driven marketing professional with over 2 years of excellent record in customer service, digital marketing, B2C, and sales process. a proven track record in driving business growth and enhancing brand awareness. Throughout my career, I have successfully developed and executed effective sales and marketing strategies that have resulted in increased revenue and market share for the organizations I have worked with.My expertise lies in managing comprehensive marketing campaigns to generate leads, boost brand visibility, and drive customer engagement.I am well-versed in digital marketing techniques,and leverage these strategies to effectively reach target audiences, optimize online presence, and maximize conversions.By analyzing data and metrics, I gain valuable insights to make data-driven decisions and optimize marketing strategies. This approach has consistently delivered impactful results and helped me exceed sales targets.As a leader, I excel in motivating and managing teams to achieve exceptional results. I foster a collaborative environment that encourages creativity, innovation, and continuous improvement. By empowering team members, I enable them to maximize their potential and contribute to the overall success of the organization.I am dedicated to staying updated with the latest industry trends, technologies, and best practices. This commitment to ongoing learning and professional development enables me to stay ahead of the curve and effectively adapt to evolving market dynamics.If you have any questions or would like to contact, please feel free to reach out. I am always open to networking and exploring new opportunities. Thank you.

Experience

1. Senior Manager Marketing Services

   Schneider Electric

   Jan 2025 — Present

   Digital Campaign Management: Solely managed the digital portfolio for Services across India & Subcontinent; launched multi-channel campaigns (social, email, SEO, SEM). Coordinated with agencies for content, calendars, and analytics, delivering 30% increase in engagement and ROI.§ mySchneider Platform Growth: Expanded mandate from India to Subcontinent, directly reporting to Global Head. Activated 1300+ sites and led UI/UX enhancements, driving 12% increase in adoption and customer satisfaction.§ WhatsApp Business Enablement: Partnered with agency teams to launch WhatsApp Business in India, personalizing UI/UX for Services and enhancing customer interaction and accessibility.§ eCommerce Expansion: Transitioned from launch to growth phase, monitoring performance and driving around 50 lacs revenue growth via digital service sales for the year 24-25.§ EcoCare Multi-Channel Onboarding: Scaled EcoCare onboarding to 5 additional channels across Greater India, achieving 95% growth in adoption and engagement.§ FSR Campaign Oversight: Approved and monitored incentive campaigns executed by regional teams, ensuring strategic alignment and sustaining growth in service adoption among field service engineers.§ Internal & External Communication: Expanded Monthly Service Newsletter from Services-only to entire Schneider India employee base of 1500 employees, strengthening engagement and visibility.

Education

• LORETO DAY SCHOOL BOWBAZAR

  High School, General Studies

  2000 — 2012

• Institute of Management Technology, Hyderabad

  Master of Business Administration, Specialized Sales, Merchandising and Marketing Operations

  2018 — 2020

• Techno India College Of Technology

  Bachelor's degree, Electronics and Communications Engineering

  2015 — 2019

• Techno India University

  Bachelor's Degree, Electrical, Electronics and Communications Engineering