Shalini Rao

About Shalini Rao

I specialise in building brands that build emotional equity - the invisible asset that drives loyalty, premium value, long-term growth and a sense of belonging. For over three decades, I\'ve built brands that resonate emotionally, turning audiences into advocates and businesses into belief systems. Resulting in brand transformations based on insights, narrative and cultural alignment. With a foundation in advertising, marketing, corporate communications, market research, filmmaking and strategic leadership, I approach branding as both art and architecture. Today I work at the intersection of technology, story-doing and storytelling ensuring that the brand is not only understood, but deeply felt. Because once you have a share of heart, the share of market follows.

Experience

1. Communication Manager

   Cavista Technologies

   Sep 2023 — Present · Pune, IN

Education

• The University of North Carolina at Chapel Hill

  Certificate, Positive Psychology

  2019 — 2019

• Xavier Institute of Communication

  Diploma, Advertising and Marketing

  1986 — 1987

• Welingkar Institute of Management

  PGDBA, Marketing

  2008 — 2010

• University of Mumbai

  Bachelor of Arts - BA, English Language and Literature/Letters

  1980 — 1985

Skills

• Online Advertising
• Customer Insight
• Media Buying
• Copywriting
• New Business Development
• Marketing Management
• Integrated Marketing
• Financial Services
• Crm
• Sponsorship
• Content Development
• Brand Development
• Creative Direction
• Strategy
• Telecommunications
• Social Media Marketing
• Fmcg
• Media Planning
• Market Research
• Internal Communications
• Media Strategy
• Business Development
• Digital Marketing
• Leadership
• Brand Architecture
• Strategic Planning
• Corporate Communications
• Customer Relationship Management (Crm)
• Brand Management
• Marketing Strategy
• Management
• Team Management
• Marketing
• Retail
• Direct Marketing
• Advertising
• Corporate Branding
• Marketing Communications