Shalini Ragbir

About Shalini Ragbir

Experienced Director Of Digital Marketing with a demonstrated history of working in the hospitality industry. Skilled in Integrated Marketing including Email Marketing, Pay-per-click Campaigns, Online Reputation Management, Display/ Remarketing Ads, Search Engine Optimization and Social Media. Strong operations professional with a BS focused in Information Systems and Management from London School of Economics and Political Science.

Experience

1. Senior Director, Integrated Marketing and Digital Solutions

   Crescent Hotels & Resorts

   Dec 2017 — Present

   Responsible for a portfolio of hotels with multi-branded and independent platformsIdentify solutions and share opportunities to grow revenues for both on property and above property leadersResponsible for developing and implementing digital objectives, via property-specific action plans designed to grow revenue for each property by segment to grow revenues and Return on Ad SpendProactively make recommendations and implement action plans to improve online presence, increase market share, Increase Marketing performance, Return on Ad Spend and Increase revenue generationActively participate in annual budgeting process, in accordance with company guidelines and directives Provide current and accurate financial information, ad hoc reporting and executive overview to ownership and senior management as requestedCoordinate photoshoots and implementation of new images for hotels following a photoshoot

Education

• HSMAI

  Certified Hospitality Digital Marketer, Digital Marketing and Hospitality

  2017 — 2017

• The London School of Economics and Political Science (LSE)

  BS, Information Systems and Management

  2004 — 2007

• General Assembly

  Workshop, Facebook Advertising

  2017 — 2017

Skills

• Management
• Team Building
• Outlook
• Hotel Management
• Hotels
• Windows
• Marketing
• Strategic Planning
• E-Commerce
• Event Management
• Budgets
• Hospitality Management
• Revenue Analysis
• Customer Service
• Negotiation
• Microsoft Word
• Microsoft Office
• Social Media
• Hospitality
• Web Analytics
• Hospitality Industry
• Powerpoint
• Microsoft Excel