Shalini Gupta

About Shalini Gupta

Creative and business-savvy digital account and communications manager with more than 13 years of progressive work experience across a broad range of digital marketing functions and varied industry expert globally. Proven ability in creating digital marketing strategies, strategic consulting, and strong business acumen with well-developed project management and leadership qualities to support business. Worked across geographies to deliver customer delight & enhanced business performance for USA, Canada, UK, and India customers Areas of expertise include:Digital Account ManagerProject ManagementDigital transformationStrategic consultationTeam ManagementCRMBusiness developmentCorporate communications

Experience

1. Managing Director

   Angel Web Promotions

   May 2022 — Present

   Headed a digital account and implementation team to execute digital marketing strategies, provided consultation to clients, and helped them to grow business by studying and analyzing client’s current digital presence, website designs, contents, and ranking. Established project management system and formalized plan for new projects. Directed a team of 5 in executing all digital marketing operations: client account management, website design and development, develop SEO/SEM strategies, promotions, and digital campaigns. Managed budgets from $0.5M to $2.0M.Key Contributions: Built digital marketing program from the ground up. Constructed database to showcase digital marketing services: website designing, client account management, google AdWords, digital campaigning, promotions, paid search, metasearch, display campaigns for clients across industries. Generated a $1.5M return on investment to date. Successfully established a happy team and helped them assigning their roles and responsibilities and following up on work results through monthly meeting, which helped team in their professional and personal growth, motivated team members. Introduced new digital marketing packages introducing new add on like: social media presence, email marketing, creating landing pages for google searches, which resulted into end to end account handling services, and enhanced customer experience. Successfully delivered 300 projects to date. Executed a SEO/SEM/SMO project, supporting clients by regularly sharing reports along with the analysis to showcase the performance of all digital promotions & optimizations and helping them to understand the traffic volume evolution to support business growth and development.

Education

• Visvesvaraya Technological University

  Mba, Hr, Marketing

  2008 — 2010

Skills

• Pay Per Click (Ppc)
• Press Releases
• Microsoft Office
• Sales
• Analytics
• Public Relations
• Business Strategy
• B2b
• Customer Relations
• Marketing Communications
• Facebook
• Html
• Advertising
• English
• Sem
• Link Building
• Website Promotion
• Online Marketing
• Competitive Analysis
• Email Marketing
• Team Management
• Social Media
• Marketing
• Business Development
• Digital Marketing
• Web Marketing
• Crm
• Online Reputation Management
• Blogging
• Lead Generation
• Web Design
• Online Advertising
• Ppc
• New Business Development
• Search Engine Optimization (SEO)
• Customer Service
• Google Analytics
• Photoshop
• Google Adwords
• Marketing Strategy