Shalia Watts
Digital Marketing Growth Manager - Fox Television Stations (Fts) @Fox Corporation
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WORK HISTORY
Digital Marketing Growth Manager - Fox Television Stations (Fts) @Fox Corporation
Atlanta, GA, US
FOX Television Stations owns and operates 29 full-power broadcast stations across the U.S, including stations in 14 of the top 15 DMAs and duopolies in 11 markets, among them New York, Los Angeles, Dallas, Seattle, Washington, DC, and Chicago. Eighteen stations are FOX Network affiliates, collectively producing over 1,350 hours of local news weekly while distributing sports, entertainment, and syndicated content nationwide.Responsibilities include:FOX LOCAL App CTV + Mobile• Optimize FOX Local digital campaigns across Roku, Amazon FireTV, and more to drive app installs, viewership, and audience retention.• Review CTV ad trafficking, pacing, and performance optimization, ensuring efficient delivery against KPIs such as CPM, completion rate, and reach.• Partner with internal teams and vendors to test creative formats, placements, and audience targeting to improve engagement and lower cost per completed view.• Monitor cross-platform CTV performance and implement data-driven optimizations to maximize inventory utilization and campaign ROI.• Present actionable recommendations based on campaign performance, pacing, and creative effectiveness.FTS O&O Social Optimization, Reporting, Maintenance, & Management• Development of monthly social data across FTS O&O stations.• Review & monitor station social accounts and performance.• Review & collaboration with stations to aggregate programming social data across reporting.• Facilitate troubleshooting any FTS O&O stationwide issues across social partners (FB, IG, TikTok, and Twitter).FTS O&O Email Marketing Project Plan Support & Execution• Support RSS Feed/SFMC/Braze Email implementation and project planning with MarTech/CRM teams across FTS.FTS O&O Search Engine Real-Time Optimization, Reporting, & Management• Support real-time SEO ranking and top story reporting across all FTS stations to DCMs• Optimization, collaboration, & review with station DCMS to identify keyword trends, rankings, etc.
EDUCATION
Queensborough Community College of The City University of New York (CUNY)
Business Administration
Virginia State University
Bachelor of Science (B.S.), Business Marketing
ABOUT SHALIA WATTS
Strategic Senior Marketing Manager experience leading and supporting data-driven, multi-channel campaigns that drive brand growth, customer engagement, and revenue performance. Skilled in blending strategic vision with execution across email marketing, SEO, paid media, and content development. Proven ability to manage six-figure budgets, optimize marketing technology stacks, and collaborate across product, sales, and creative teams to deliver measurable impact. Passionate about brand awareness, storytelling, analytics, and building customer-first marketing ecosystems that scale.Shalia is also a published photographer and videographer, creating marketing success for emerging creators and brands through her small business WHATSGRIT?
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