Shalendra Rajora

About Shalendra Rajora

The home improvement category, especially plywood, laminates, doors, and windows, has unique constraints that make pure online models difficult to execute at scale.My work sits at the intersection of manufacturers, dealer networks, and digital channels, with a focus on understanding how this category can grow online without weakening the economics of existing distribution.I spend most of my time on practical category questions: assortment depth vs. storage, bulky logistics, dealer participation models, pricing discipline, and execution feasibility at a regional level.I’m particularly interested in approaches where digital demand generation works with the offline network, whether through dealer-enabled selling, regional fulfillment, or data-led assortment decisions, rather than competing with it.Currently focused on the home improvement landscape in India, engaging with brand leadership teams that are evaluating structured, sustainable e-commerce or omnichannel expansion in this category.

Experience

1. Enterprise Manager Home Improvement

   Amazon

   Jan 2026 — Present · Bengaluru, IN

   Home Improvement — Plywood, Laminates, Doors & WindowsWorking in the Home Improvement category, focused on enabling structured digital and omnichannel growth for plywood, laminates, doors, and windows brands operating in dealer-led, offline-heavy markets.Engaging with organized manufacturers and brand leadership teams to evaluate online readiness and design marketplace and omnichannel go-to-market models aligned with existing dealer and distributor networksWorking on category-level execution challenges specific to home improvement, including bulky logistics, installation dependencies, regional availability, pricing discipline, and dealer participation modelsSupporting enterprise brand onboarding and scale-up by aligning assortment strategy, selection readiness, and fulfillment feasibility with category realitiesCollaborating with internal teams to tailor enterprise-specific operating models that balance digital demand generation with offline execution and service capabilityContributing to whitespace identification and prioritization by assessing offline market concentration, brand scale, dealer depth, and feasibility of sustainable online expansionFocused on enabling repeatable, scalable frameworks that allow home improvement brands to grow digitally without creating channel conflict or margin leakage

Education

• Priyadarshini Collage of Computers Science & Research

  Bachelor of Technology - BTech

  2007 — 2011

• Bharathidasan University, Tiruchirappalli

  Master of Business Administration - MBA

  2012 — 2014

Skills

• Customer Service