Srivastava Shalay

Dgm Sales & Mkt @Indian Furniture Products Limited

Lucknow, IN

Operations LeadershipSpearheading operations across North, East, and Central India, I oversee Sales & Marketing (BTL), Customer Satisfaction, Human Resources, Administration, and Strategic Accounts, ensuring alignment with company objectives.Business PlanningI lead the development and execution of monthly and annual business plans, consistently achieving targets.Channel and Retail Sales ManagementFocusing on channel management and retail sales, I expand the distribution network by appointing new distributors and dealers, while managing the direct (DST) team for B2B business. I target SME and large corporate clients for bulk business development.Vendor ManagementI ensure strategic partnerships through effective vendor management, fostering collaboration and efficiency in the supply chain.Sales Forecasting and Product DevelopmentProactively forecasting product sales and driving new product development based on customer feedback allows me to align offerings with market demands.Credit Control and CollectionI maintain market credit control and oversee collection follow-ups to ensure healthy cash flow.Performance MonitoringI monitor daily performance of field and backend teams to achieve monthly targets, implementing strategies to enhance productivity.Strategic Planning and Inventory ManagementDeveloping demand-pull strategies and implementing sales initiatives drive high margins and profitability. I maintain SKU-wise inventory planning for optimal production flow.Go-to-Market StrategiesI formulate and execute go-to-market (GTM) strategies for premium models in collaboration with the Marketing team.Sales Promotions and Team ManagementI lead sales promotions, trade programs, retailer advertising, and premium product showcases to maximize impact at the point of sale, fostering effective people management to enhance team performance and collaboration.

Veer Bahadur Singh Purvanchal University Jaunpur

Master of Business Administration, Business Administration and Management General

University of Lucknow

Bachelor of Commerce, Businesscommerce General