Shalaj Gupta
- Role
- Director, North America Marketing and Performance Improvement at ArcelorMittal
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Shalaj Gupta
I am a Director with 19+ years of experience and currently working for a global fortune…
Experience
Director, North America Marketing and Performance Improvement
Mar 2020 — Present
AM North America (AM NAFTA) operations span across Canada, USA and Mexico and was one of the largest steelmakers in the continent with leadership in supply to key market segments such as automotive. The AM NAFTA business was $20B+ with steel shipments around 22m metric tons. The new footprint, post divestiture of operations in Northern USA, has been operating only since December 2020. I currently have direct leadership and coaching for 15 geographically distributed team members in sales, marketing, performance improvement and forecasting. I manage longer-term strategy and annual business plan for automotive business in North America (>$3b revenue) in the context of megatrends such as ACES. I oversee the team for price development for new products and grades and customer promotion to differentiate vs competitors and ensure maximum value creation. I am actively involved in the sustainability and ESG initiatives and lead communication with our customers. I also direct new business allocation principles and distribution to mills across North America to ensure profitability optimization and maximum customer satisfaction based on capability of the mills. As part of performance improvement function, I supervise performance metrics monitoring and address gaps to improve performance on quality, delivery, and technology (voice of customer or VOC) vs other industry players. I am leading digital transformation efforts in North American business systems and tools such as CRM, SAP, Power BI, etc. to accelerate efficiency gains and decision making. I also have commercial leadership for Canadian Tier 1s where I am responsible for expanding sales to Canadian Tier1 stampers (>$50m sales) and bolster relationships with current clients to promote new products and grades. Given the strategic nature of my role, I lead or support strategic initiatives such as acquisition/divestment of assets, greenfield and brownfield investments
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