Shalaj Singh
Category Head-fmcg @WHSmith
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WORK HISTORY
Category Head-fmcg @WHSmith
IN
Associated with WH Smith India Heading FMCG category and oversee category functions. With over 98 stores across airports, DMRC & Educational institutions WHSmith is among the pioneers in travel retail industry in India. Key responsibilities involve international sourcing, coordinating with parent company and group company verticals, assortment planning, inventory management, vendor management, generating additional income, promotional execution and evaluating effectiveness, store designing/ layout and end to end sales, margin responsibilities
EDUCATION
Indian Institute of Plantation Management, Bengaluru (IIPMB)
Master of Business Administration (M.B.A.), Agribusiness & Plantation Management
Allahabad Agricultural Institute
Bachelor’s Degree, B.Sc. (Agriculture)
Kendriya Vidyalaya
High School, Science
SKILLS
ABOUT SHALAJ SINGH
A seasoned professional with over 11 years of rich experience in:~ Strategic Planning, Sales & Marketing, Business Development, Client Relationship Management,Channel Management, Branding/ Product Promotions, Category Management, Procurement/ Logistics, Warehouse Management Hands-on experience in charting out sales strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms. A proactive planner with expertise in market plan execution, account management and sales efforts with skills in staffing and product promotions & launches. Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction with the product and the service norms. Outstanding success in handling buying and sales of FMCG products & Fresh Category
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