Shalaj Singh

About Shalaj Singh

A seasoned professional with over 11 years of rich experience in:~ Strategic Planning, Sales & Marketing, Business Development, Client Relationship Management,Channel Management, Branding/ Product Promotions, Category Management, Procurement/ Logistics, Warehouse Management Hands-on experience in charting out sales strategies and contributing towards enhancing business volumes & growth and achieving revenue and profitability norms. A proactive planner with expertise in market plan execution, account management and sales efforts with skills in staffing and product promotions & launches. Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction with the product and the service norms. Outstanding success in handling buying and sales of FMCG products & Fresh Category

Experience

1. Category Head-fmcg

   WHSmith

   Sep 2018 — Present · IN

   Associated with WH Smith India Heading FMCG category and oversee category functions. With over 98 stores across airports, DMRC & Educational institutions WHSmith is among the pioneers in travel retail industry in India. Key responsibilities involve international sourcing, coordinating with parent company and group company verticals, assortment planning, inventory management, vendor management, generating additional income, promotional execution and evaluating effectiveness, store designing/ layout and end to end sales, margin responsibilities

Education

• Indian Institute of Plantation Management, Bengaluru (IIPMB)

  Master of Business Administration (M.B.A.), Agribusiness & Plantation Management

  2003 — 2004

• Allahabad Agricultural Institute

  Bachelor’s Degree, B.Sc. (Agriculture)

  2000 — 2003

• Kendriya Vidyalaya

  High School, Science

  1998 — 1999

Skills

• Crm
• Management
• Business Development
• Marketing
• Strategy