Shalabh Saxena

About Shalabh Saxena

If you want to be a butterfly, you have to stop being a caterpillar.” A seasoned marketing communication professional with over a decade of experience across brand strategy, offline and digital marketing, media planning, consumer insights, and business development. My career has spanned diverse sectors—including FMCG, FMCD, automobile, and corporate business—each adding a unique layer to my understanding of brand and consumer dynamics. I specialize in crafting compelling brand narratives and integrated marketing strategies that drive business impact across both traditional and digital platforms. With a strong foundation in people management and cross-functional collaboration, I thrive on building teams, optimizing campaigns, and adapting to the fast-paced, ever-evolving world of marketing. An entrepreneur at heart, I’m passionate about ideation, creative problem-solving, and lifelong learning. Outside of work, I’m an avid traveler and a good listener who believes every conversation holds a new perspective. Let’s connect to explore synergies, share insights, or discuss what’s next in the world of marketing.

Experience

1. Media Marketing Manager

   Dabur India Limited

   Sep 2021 — Present · New Delhi, IN

   Brand Campaign Marketing, Impacts & Innovations, and Digital Marketing with a specialization in Direct-to-Consumer (D2C) strategies and Social Media management.Currently spearheading media campaigns for Dabur across diverse product categories including Home & Personal Care, Health Care, Food & Beverages, and Baby Care products, as well as leading new initiatives.Key Responsibilities- Collaborating closely with the product development team to ensure timely updates on product positioning and market reviews- Orchestrating productive engagements with agency partners to develop effective media plans tailored to various product campaigns- Liaising with category heads to comprehensively understand product requirements, including positioning, target audience, distribution channels, and sales goals, to craft holistic media strategies covering all relevant platforms.Passionate about leveraging innovative marketing techniques to drive brand awareness, engagement, and ultimately, consumer loyalty. Dedicated to fostering collaborative relationships and achieving measurable results in the ever-evolving landscape of brand marketing and consumer engagement.

Education

• The ICFAI University, Dehradun

  Bachelor of Technology

  2008 — 2012

• Wilsonia College

  10th & 12th, Science (ICSE/ISC Board)

  2006 — 2008

• XLRI Delhi

  PGDM in General Management

  2023 — 2024

Skills

• Decision Making
• Media Research
• Event Management
• Advertising
• Media Planning
• Market Research
• Creative Direction
• Photography
• Brand Development
• Media Networking
• Security
• Leadership
• Social Media Marketing
• Business Development
• Strategy
• Graphic Design
• Team Management
• Marketing
• Digital Media
• Marketing Communications
• Brand Management
• Cloud Computing
• Marketing Strategy
• Short Films
• Online Advertising