Shaju Kumar
Assistant Vice President & Sr Client Partner @Bennett Coleman & Co. Ltd. (The Times of India)
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WORK HISTORY
Assistant Vice President & Sr Client Partner @Bennett Coleman & Co. Ltd. (The Times of India)
Bengaluru, IN
As Senior Client Partner, I lead key accounts from nine national vertical such as Retail, Clothing, Technology, E-commerce, Interior décor, Automobile, Telecom, FMCG & Consumer durable. I mentor team members to identify newer opportunities to orchestrate deals and long-term plans that align with the business objectives of global brands such as Toyota, Intel, ITC, One Plus, Xiaomi, Lenovo, TVS Motors, Arvind Brands, TTK prestige to name a few. Inspire the team to works as an extended arm of each key account. Expand the relationships by continuously co-creating communication solutions / strategies to meet their short team and long term goals. Collaborate with multi-function teams to design account mapping mechanisms, go-to-market strategies for yield and volume MS growth
EDUCATION
Madras University
Bachelor's degree
SKILLS
ABOUT SHAJU KUMAR
I am hands-on, passionate and solution oriented. An astute professional with two decades of functional experience in media sales & marketing, brand management and media Consulting with organizations of repute such as The Times of India Group, The Hindu Group, TATA Infomedia and Indian Express Newspapers (Bom) Ltd. My expertise lies in driving breakthrough growth for a business while building a team that focuses not only on their own success but are also invested in each other’s personal growth.Augmenting revenue turnover, productivity, efficiency, and cost optimization are my key strengths. Creation of National IPs, Brand activations, new product launches, defining market entry and customer acquisition strategies, testing new growth strategies, brand & product positioning, turn around strategies and resource optimization are my specializations. In the current role I lead and mentor teammates to identify newer opportunities to orchestrate deals and long-term plans that align with the business objectives of partnering brands (ie: key accounts) from nine national verticals such as Retail, Clothing, Technology, E-commerce, Interior décor, Automobile, Telecom, FMCG & Consumer durable with a revenue goal of Rs. 250.00 crores for FY’ 23. Represented The Times of India Group at Cannes Festival at Cannes. Won the coveted Guinness Book of World records for The Times Of India, Chennai branch.
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